The course aims to provide both the knowledge and the technical skills needed to properly undergo a Masters’ degree in Economics. Students will acquire technical knowledge and a shared linguistic terminology in order to work in a business environment.

Students will be trained as professional figures and will learn how to analyze functions, processes – or parts of them – concerning core business areas, such as marketing, internal and external corporate communication, research and development, human resources. The course will also promote a problem-solving oriented mentality, allowing students to tackle the cross-functional problems that emerge among the different areas of the company, as well as providing tools for business management and administration.

The course combines business, commercial, and marketing skills with organizational knowledge thus preparing students to effectively manage internal and external corporate communication.